Tips to Create a Powerful Message – Part 4
I am so excited to continue with this series of the 5 Steps to Create a Powerful Message whether you’re talking to an audience of one or 1,000, from a stage or online. The first three steps are available in previous blogs. So if you haven’t seen them, go back and read them as they are so yummy. You can take these techniques and apply them immediately.
This week, we are talking about Step 4, and this one is HUGE for connecting with your audience and keeping them interested and engaged. So many times, I see speakers or presenters talking, but not checking in with their audience to see if they are even listening anymore. As a result, people are on their phones or they’re multitasking. You want to keep your audience absolutely engaged. So, I’m going to share some techniques to help you identify your audience drivers.
Step 4 — Know your audience drivers
You want to know what makes your audience tick before you even open your mouth. What gets them excited? What gets them into action? What’s super important to them. What’s the WIIFM for them (what’s in it for me)? In this case–what’s in it for them? What drives them? What motivates them?
This step goes beyond customizing your speech, which I mentioned in a previous blog. This is really understanding the psychographic of your audience. Whether you’re on social media or you’re teaching a class, or talking to one individual–these are all audiences. So you have to ask yourself, what’s the red button for this particular group of individuals.
For example: When I speak to mothers, I recognize that a mother’s job is to make her children feel safe. A mother’s job is to make them feel loved. A mother also feels overwhelmed. She’s also the multitasker of all time. She also needs rest, and she wants to be acknowledged. Many times she’s under acknowledged. I know these things before I start talking to the moms.
If I’m speaking to a group of speakers or entrepreneurs, then I know what drives them is about creating impact. They want their voice to be heard. They want to know their voice is powerful. They want to know their message is being received. They also want to monetize their message. So it’s not just about speaking. It’s also about business.
If I’m speaking to teens during our Motivating The Teen Spirit events, then I say to myself, teens are not making a lot of decisions in their lives for themselves. Decisions are being made around them. They want to own their voice. They want to hear their own voice. They’re tired of rules. So Motivating The Teen Spirit, when I’m talking to teens, I say “Here, there are no rules.” They stop and go, “What?” Then I say, “In this space, we just make agreements together.” Man, they perk up as soon as I do that because they’re not used to that.
You want to make sure that you understand the audience’s needs, desires and motivators before you open your mouth. You don’t want to just speak to what’s important to you. You want to speak to what’s important to them. What are those hot buttons that will make them go hmm…let me listen a little closer?
Now, this part of the process may sound like a lot of work, but it’s worth it because it can turn a speech and your message into an experience. As a matter of fact, anytime you’re dialoguing with someone, you’re creating a partnership–especially when you understand that true success is about longevity vs. a one and done. It’s not enough to tell 100,000 people one time. I’d rather touch 10,000 people a hundred times. When you’re looking at new clients, you want it to be an experience…a life changing encounter.
So let me recap, when you’re looking at making a connection, you want to:
1) Make sure that the win is for the audience, not just for what you want to announce.
2) Show some connectivity. Give examples of how you are like your audience. The days of speaking from a mountain top are over. Now your audience wants you to show them how to climb, and they want to climb beside you. Yes, you may be five steps ahead of them, but they want you to climb with them. So make sure the conversation of connectivity is about you climbing beside them.
3) Make sure it’s about them having a clear win from the beginning.
As I mentioned before, it takes a lot of thoughtful pieces to create a powerful message. If you step on my campus you’ll be able to learn all 17 techniques that make up the science of unforgettable speaking, but for now, these top 5 powerful techniques will create big shifts in your conversations and speeches.
Remember, this show is not just a monologue. It’s a dialogue between you and me. I would love to hear from you. I would love to hear your big #AHA. What motivates your audience? What are their pain points? I want you to read the other comments and comment on them so this becomes a conversation.
This is your home, and we are your tribe–your judgment-free tribe–and I’m your sister in prosperity. And every time I tell you that I believe in you and I love you, it’s because I do. Step 5 is coming up very soon so stay close.