2 Powerful Techniques for Connecting with an Audience
Hi, and welcome back! It’s so good to have you here in this space where we have courageous conversations. This is a place where we grow and expand and we see ourselves in one another. Today, we’re talking about the science of speaking – but I’m not just talking about speaking from a platform. These tools are going to help you deliver a powerful message in all areas of your life: whether you’re a teacher or an attorney; a parent or a student; a professional, an artist, a politician or a musician. No matter what you do, being able to convey a powerful message is important.
Over the last 20-25 years, I have been blown away by the response to my speaking. And that got me thinking about how I do what I do – the science of speaking. I want to share that with you today – so get your pen and paper out, because you’re going to want to write this down. I have about 17 different techniques, but I’m giving you the two most powerful ones today!
Technique #1 – Show versus Tell
What this means is that you want to create an emotional response from your audience. You want them to feel what you were feeling. The way to do this is by first, tell them what you were thinking. Here’s an example:
“I was at a job interview, and I was sitting in the waiting room. My thoughts were racing. I was thinking about all of the ways I could make a difference in this company. I thought about the impact it would have on me and on my family if I were chosen for this job. My mind was going a mile a minute.”
Do you see how this lets your audience into your head? You’re giving them the inside scoop, and they can put themselves in this situation, and they know exactly how that feels. Now they are IN your story. The second part of this is to tell them how you were feeling. You might say something like:
“My heart was beating so fast. Oh, my God, I think I’m actually nervous. I think I’m actually scared, and I haven’t been scared in a long time. I really wanted this job. I really wanted this acceptance. “
Do you see how I engaged with my head and my heart? In this age of technology and social media, we often miss that connection. In the “Show versus Tell” technique, you are being vulnerable, and your audience will feel connected with those feelings, because they have felt them at some point in their own lives.
Technique #2 – Audience Connection (Me, We, You)
In this formula, we are cementing the connection with our audience. You want them to know that you are not speaking at them from a mountaintop. You are not over here, while they are over there. You are together. You are sharing this experience as a team – you are climbing that mountain together, so no one gets left behind. You want them to know that they are not alone.
The first part (Me) is putting your own skin in the game. You have to give them something first. The second part (We) tells them that they are not alone. The third part (You) is where you ask if they have ever experienced that same thought, feeling, or encounter? Here’s how it might sound:
“There was a time when I didn’t think I was good enough to be a speaker. I was a single mom. I was a black woman. Was I relatable to my audience? Was I going to be good enough to be a speaker, a CEO? We have a tendency to have a desire, a dream, or a goal, and then almost instantly question, ‘are we the person to make it happen?’ Has there ever been a time in your life when you wanted something, and you really, really felt like it was something that you could handle, but then instantly questioned yourself?”
So many people, in their everyday lives, feel like it’s them against the world. They don’t have a support system at home or at work, and they are trying to build a strong business, platform, community or family. Nobody understands what they are doing. You understand. You are the person who can give them the connection they so strongly crave. There’s a lot of power in this connection.
Now, remember, this is not just a monologue. I am not performing for you. This is a dialogue community. I would love to hear from you. I would love to know what’s on your heart. I would love to know one of the biggest ah-has you had from this episode. What did you hear about those two techniques? Have you already been unconsciously doing them?
Make sure that you leave a comment below and be sure to subscribe. Listen, I don’t want a quickie. This is not about you just coming and going. This is about us staying together, walking the journey. We want to walk that journey with you in growth, transformation, exploration, and expansion: we want you to win. Watch for more amazing content in the future, because we’re all a part of the same tribe. And when I say, I believe in you and I love you, it’s because I do. I’ll see you soon.
Your Sister in Prosperity and Possibility,