Tips to Create a Powerful Message – Part 3
These past two blogs, I shared the first 2 of 5 anchors to create a powerful message. If you haven’t read those yet, please take a few minutes now to go back and read part 1 and part 2 first before you read this one because they are full of juicy goodness you don’t want to miss.
Now each step can be implemented individually, so you don’t need to have all five steps to have a powerful message. However, they are the foundation of a powerful message–the 5 anchors that you can master and use each one as you learn it.
So let’s dive in for Step #3:
Step 3 — End with a Powerful Close
Most people tend to fizzle at the end of their speech instead of ending with fire! The close is often overlooked and dismissed because most speakers are so committed to the content that they get to the end and are like, “Oh it’s the end.”
Think about being at a concert with a mega artist like Tina Turner or Janet Jackson or Beyonce. They don’t end with a fizzle. They don’t end with a song nobody knows or that wasn’t a hit, right? They end with a song that everyone knows the words to and can sing along. They might give you some new stuff or sing some more obscure songs in the middle, but at the end, they come out and do the big hits. Sometimes even several encores. They end with the fire. That’s exactly how your message needs to end.
I’m going to let you in on some of the secret sauce and take you behind the curtain on powerful speaking to become unforgettable. When you open your mouth or when you present in front of people, your close is the audience’s last impression of you.
I’ve witnessed so many great speeches that kept me engaged and excited until the end, then they fizzled. And every time this happens, I’m screaming silently inside my head, “No, no, no, no, no…don’t make that the last thing you say.”
Tips for Designing a Powerful Close
Leave them wanting more. You have already given them great content and great value, so leave them wanting more from you. How do you do that?
My favorite technique is called the disappearing close. Now this is not a beginner’s move. This is a gladiator move. This is when you know you have contributed so much…delivered so much value…and left a fingerprint on the audience that you don’t need to be part of the closing experience.
Here’s an example: Tell the audience you want them to turn and find at least three people in the room and go up to them and say, “I’m ready for the next best version of me. Are you ready?” Or, another example of a disappearing close is, “I want you to go find a partner and tell that partner three things they can expect from you.”
You can create a one-on-one or a walk around the room. Or you can guide the conversation and have them repeat after you, “I stand in front of you to become the best version of myself.”
It’s super powerful and creates a solid connection.
The second technique is closing with a poem, quote, challenge or question. When you close with a poem or quote that is juicy and delicious or a statement that another person made, that drops your audience down into their heart.
I used to always close with a quote from my grandmother who said, “When you get to the end of your journey in your later years, you’re supposed to sit in your rocking chair and share stories with anyone who will listen. So baby, you need to make sure that story you’re going to share is going to be real good. So now I want you to go out and make a great story.” People would say, “Oh man. I love that. I’m going to go make my great story.”
Sometimes I would end with a statement like, “Remember you guys, nobody can do you like you can do you.” Then a quote, “Benjamin Franklin says comparison is and will always be the thief of all your joy. Don’t compare. Just be who you are and go do you.”
You can also end with a call to action or a challenge. “I challenge every one of you to go play big. I challenge you to speak up, stand up, show up and pray up. I challenge you to step up in a way you’ve never stepped up before. And as you do, I’ll be cheering you on.”
You can also end with a question–a rhetorical question with a bunch of “What ifs.” For example: “So I’ll leave you with this. What if you showed up like you’ve never shown up before? What if you dance as if nobody’s watching you? What if you love as if your heart has never been broken? What if you sing as if you’re always on key? What if you shine as if everyone can handle your shine? What if you gave us the best version of you?
I cannot stress enough the importance of a powerful close. It makes all the difference in the world. When you’re anchoring your message, your close is a critical component. So remember, don’t fizzle. Leave your audience on fire. Leave them the way you want them to remember you. It doesn’t have to be snazzy or loud. Just make it good and make it sizzle.
What was your biggest takeaway? What did you need to hear today? Please comment below and let me know what you learned about how to close effectively. I love reading your comments. I love seeing your engagement with each other and hearing what hit home for you. So, stay close and get ready for Step 4 coming next week.
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