Two Powerful Techniques to Connect with an Audience
I’ve been speaking and sharing my message for the past 25 years and have been blown away by the response. I was what I like to call “unconsciously competent” at it until about five years ago when I started to really take a look at the science behind speaking.
I became more consciously competent and developed 17 techniques to become a more powerful speaker that I teach to my students on my campus.
Now, when I say speaking, I’m not just referring to speaking from a stage. A speaker is ANYONE who wants to share a powerful message, whether you are a teacher, attorney, politician, musician, artist, student, mom or dad. It does not matter what line of business you are in or what your lifestyle is. It doesn’t matter whether you are talking to an audience of 1 or 10,000. Words are powerful, and people will listen if you establish a connection with them.
I want to share with you two of my best techniques to help you connect and captivate your audience:
#1 Show the Experience vs. Tell
Share with your audience (no matter the size) what you were thinking. What was going on in your head at the time? Then paint a picture of what you were feeling. This creates a bond with your audience and forms a true connection. It’s one of the most vulnerable techniques, so not that many people like to do it. If you do it well, it becomes your Unique Service Proposition (USP) and makes you stand out.
Example: “I was sitting in the waiting room and really could not believe how much I wanted this job…but was I qualified enough? Would they like me? (THINKING) My heart was racing, and I was scared and nervous. (FEELING)
#2 The Audience Connection Formula – AKA “Me, We, You”
The second technique is not easy either, but it has a very high ROI when it comes to audience connection. It lets your audience know that you are not speaking from a mountaintop down at them. It lets them know you are right there with them climbing that mountain together. It creates a sense of glue or community/camaraderie. It does this instantly, and it’s a beautiful thing.
First, you have to put your own skin in the game if you want the audience to put their skin in the game. You gotta give them your heart first, so they’ll lend you their ear. You show me yours, and I’ll show you mine. The second part is we’re in this together. Then the last part is where you show up as the teacher. You do this AFTER you’ve created a sense of community.
Example: There was a time in my life when I often questioned if I was good enough to be a speaker. Was I smart enough to be a CEO? Could I run a company? (The ME) We have a tendency to have a desire…have a dream..have a goal, and then almost instantly question if we are the right person to make it happen. (The WE) Has there ever been a time in your life when you wanted something and you really, really felt like it was something that you could handle? Then, you instantly questioned whether you were the right person for that task? (The YOU)
To recap, here is my three-step formula:
There was a time when I …. (you choose the experience)
We have a tendency to … (common experience)
Have you ever… (choose question related to same topic)
You can try variations of this later on when you become savvier at it, but right now practice using this formula.
If you practice these two techniques so they begin to feel natural, you will see your speaking elevate immediately. You’ll see your audience wanting more of you.
Remember, this show is not just a monologue. It’s a dialogue, and I would love to hear from you. I would love to know what’s on your heart. I would love to know your biggest #Aha’s from this episode. Did either of these techniques resonate with you? Maybe you already do this when you speak naturally. If so, I wanna hear about that too.
This is your home, and we are your tribe. And when I say I love you and believe in you, it’s because I really do.