How Do I Promote My Business Effectively?
One of our tribe members that attended the Powerhouse Speakers Event has a question about how to promote herself – she is already using social media and has a beautiful website, but she doesn’t feel like she’s getting the results she’s looking for. I know like I know: she is not alone. Lots of entrepreneurs are struggling with the same situation. People are asking themselves, “What am I missing? What am I doing wrong?” I would ask, “How are you using social media? “ I use Business Building Media, which is social media, but I use it for the purpose of building my business, rather than for social interaction.
I have good news for you! Here’s a list of the TOP THREE tips for promoting your business, and it doesn’t require you to abandon social media, but rather to make some shifts in the way you are using it to promote yourself and make connections. Are you ready for the delicious details? Ok, here we go!
Be SUPER CLEAR about who you are and how you are able to serve others. Promoting yourself online, whether it’s social media, a website, or a video platform, requires building clearly defined connections with the people that YOU serve. Are you telling your audience who you are and how you can serve them? What problem are you solving or what desire are you bringing to fruition in their lives?
People want to know what benefits they can expect from working with you – they don’t want to know about your business or how you do it. They want to know: what can you do for them? You must answer this question in your posts. Take a look at who you are in the world: are you trying to market to EVERYONE? If so, you are marketing to no one. You need to be specific in your message about who you are and how you can help your audience. You need to speak as if you are talking to one person. When that one person reads your message or watches your video, they should feel like you are speaking only to them. And don’t worry about those who don’t resonate with your message, because they aren’t your clients – only work with the people who are in alignment with you!
Be CONSISTENT. Are you posting once in a while, or do people see you on a consistent basis? Are you taking them through a journey and providing valuable content that gets them engaged with your message? Something that I see so often is that people are posting about their business, but they aren’t sharing who they are. They aren’t building relationships, and they aren’t giving people an opportunity to engage. You need an “ask” at the end of your post or video. You need to take them on a journey with you, helping them to engage with you at each step. If you’re not asking someone to join you and work with you, you are leaving money on the table. It’s great to ask people to subscribe, but make sure they have something to look forward to the next time they see your post or video – if you jump around from topic to topic, they won’t feel invested in the journey. Giving them a consistent offer every time, which allows them to choose to work with you when they feel ready.
Here’s an example, “If you want to learn ten ways to attract the love of your life, join me for my free webinar by clicking the link below.” OR “Click the link to get my Top Ten ways to cut calories without ever feeling hungry.” When people click on the link, you gather their information and allow them to opt-in to receive your emails. This gives you another way to build a consistent connection with prospective clients.
Get out from behind the screen and make real connections. Are you engaging your audience so that they feel like they really KNOW you? This is how you can become a real person to your viewers – not just someone they happen to see as they scroll through social media. I love to use the Audience Connection Formula, and I teach people how to implement it when they are on my campus – it’s the “Me, We, You” dialogue. So, let’s imagine that you are engaging clients in the love attraction example I gave you earlier. To use the Audience Connection Formula, you might say this:
“There was a time when I struggled to find my soul mate.” (Me)
“We have a tendency to get frustrated, because we know we have a lot to offer, but we seem to have a hard time attracting people who are a good fit.” (We)
“Have you ever considered working with a coach who has tried and true techniques for attracting perfectly aligned people into your life?” (You)
Who YOU ARE is in the implementation of your ideas and strategies, not in the data you collect, so don’t just offer an opt-in to collect names and email addresses that you’re never going to connect with. Create valuable content and offerings to show how beneficial it will be for your clients to work with you.
When you have questions on how to increase your success, always remember YANA – You Are Not Alone. So many people have the same questions, so when you ask a question that you have, you are asking for many! We are all in this together, and we are a part of a beautiful community of soul connections. I love hearing from you and how you are implementing the tools you learn here, so please leave your comments and let me know about your breakthroughs out loud #BOL, so we can share our successes alongside our challenges. I love you and I believe you.
Your Sister in Abundance and Prosperity,