Education vs Emotion in Decision Making
This week, we are addressing a question from Kate about how we make our best decisions in business. Kate asks, “Lisa, I’ve heard you say that we should make educated decisions, not emotional decisions. SNAAP appeals to the emotions.” Kate is referring to a concept that I teach called SNAPP: Super Networking At Accelerated Pace. I love that Kate asked about this, because it’s important to know HOW and WHEN to use emotion in decision-making.
SNAAP is used in place of the old “elevator pitch” that we all used to use at networking events. This way of telling people how your business can help them does appeal to the emotions, like Kate pointed out. More importantly, though, it speaks to the results that a potential client can expect to achieve through working with you. Rather than reciting a boring list of facts about what you do, SNAAP gets directly to the point about how your business helps people to achieve their objectives, and ends with a strong call to action.
When someone asks what I do, my SNAAP response is, “I’m looking for entrepreneurs who are ready to grow their business, grow their brand, and live their dreams. Who do you know?” Can you see how powerful this statement is, ending with a strong call to action? SNAAP gets right to the heart of what people want to know about your business, which is “How can you help me?”
Emotion can be a powerful part of making a decision, because we are human beings, and we feel our emotions very deeply. What I want to encourage you to do is to use your education and logic to lead your decision making, allowing the emotion to follow the logic. When you find yourself defaulting to the emotion, stop and collect your thoughts for a moment. Use the educational tools you have developed to take a rational look at the situation before making a decision based on an emotional reaction.
Sometimes, we might say or do something in the moment that is completely based on our emotions. Often, these are not our best decisions. We might make a remark that we can’t take back, and can ruin a connection for years to come. It’s helpful if you can stop for a moment, take a deep breath, and think about how you would like to respond to a situation, rather than react to it, especially when it comes to business. People will respect your thoughtful, clear headed response, and it will result in stronger business connections and decisions that are well thought out.
If you find yourself in a place of overwhelm, or you aren’t sure how to decide, allow yourself the grace to collect more information; maybe even discuss it with people who have the knowledge you seek. This is your business, and it’s important to make informed decisions that will carry you to the next level with grace and ease, not frustration and angst. I want to see you succeed! And I know YOU want to succeed, because you are here in this space, learning and growing.
As you move forward in your own business decision making, remember that I believe in you and I love you. This is your community, so please share your comments about how you will use this information to help you make great business decisions. What’s your #BOL (Breakthrough Out Loud)? I want to have this dialogue with you, so together, we can grow our businesses in this safe space of encouragement and love. This is YOUR tribe; YOUR family. I want to hear how you are going to use this delectable information to level up in your business.
Your Sister in Abundance and Prosperity,