Education vs Emotion in Decision Making

This week, we are addressing a question from Kate about how we make our best decisions in business. Kate asks, “Lisa, I’ve heard you say that we should make educated decisions, not emotional decisions. SNAAP appeals to the emotions.” Kate is referring to a concept that I teach called SNAPP: Super Networking At Accelerated Pace. I love that Kate asked about this, because it’s important to know HOW and WHEN to use emotion in decision-making.

SNAAP is used in place of the old “elevator pitch” that we all used to use at networking events. This way of telling people how your business can help them does appeal to the emotions, like Kate pointed out. More importantly, though, it speaks to the results that a potential client can expect to achieve through working with you. Rather than reciting a boring list of facts about what you do, SNAAP gets directly to the point about how your business helps people to achieve their objectives, and ends with a strong call to action.

When someone asks what I do, my SNAAP response is, “I’m looking for entrepreneurs who are ready to grow their business, grow their brand, and live their dreams. Who do you know?” Can you see how powerful this statement is, ending with a strong call to action?  SNAAP gets right to the heart of what people want to know about your business, which is “How can you help me?”

Emotion can be a powerful part of making a decision, because we are human beings, and we feel our emotions very deeply. What I want to encourage you to do is to use your education and logic to lead your decision making, allowing the emotion to follow the logic. When you find yourself defaulting to the emotion, stop and collect your thoughts for a moment. Use the educational tools you have developed to take a rational look at the situation before making a decision based on an emotional reaction.

Sometimes, we might say or do something in the moment that is completely based on our emotions. Often, these are not our best decisions. We might make a remark that we can’t take back, and can ruin a connection for years to come.  It’s helpful if you can stop for a moment, take a deep breath, and think about how you would like to respond to a situation, rather than react to it, especially when it comes to business. People will respect your thoughtful, clear headed response, and it will result in stronger business connections and decisions that are well thought out. 

If you find yourself in a place of overwhelm, or you aren’t sure how to decide, allow yourself the grace to collect more information; maybe even discuss it with people who have the knowledge you seek. This is your business, and it’s important to make informed decisions that will carry you to the next level with grace and ease, not frustration and angst. I want to see you succeed! And I know YOU want to succeed, because you are here in this space, learning and growing.

As you move forward in your own business decision making, remember that I believe in you and I love you. This is your community, so please share your comments about how you will use this information to help you make great business decisions. What’s your #BOL (Breakthrough Out Loud)? I want to have this dialogue with you, so together, we can grow our businesses in this safe space of encouragement and love. This is YOUR tribe; YOUR family. I want to hear how you are going to use this delectable information to level up in your business.

Your Sister in Abundance and Prosperity, 

12 replies
  1. Kisma Panthier-Jn Pierre
    Kisma Panthier-Jn Pierre says:

    Hey Lisa,
    Thank you so much for that video. I am so worried that I am hurting myself because I am so emotionally charged. I am trying my best to learn as much as I can as I go along but as I prepare to manage a whole school that I was able to make a pitch for and convinced a benefactor to invest millions of dollars to build my own school on the island of Antigua, I am struggling to build a team to help me get the administrative side of things off the ground.

    What advice do you have for a 36 year old who has 15 years experience in the classroom but none running a school!! However this was a childhood dream of mine.

    Thanks Lisa,

    Always nice hearing from you.

  2. Charese Mongiello
    Charese Mongiello says:

    Beautiful love t is ten to how inspiring you are. I first heard you this year and was like how could this be the first time I have heard her speak? Love your motivation and understanding of purpose.

  3. Teresa
    Teresa says:

    I your business idea of education vs. emotion and to use them in a business sense. I want to thank you too for given illustration for using them. Education and logic tools equal decision and emotions(emotions) should follow. I will be sure to use this.

  4. Latoya
    Latoya says:

    Hello , my name is Latoya vaz and I been watching you for about 3 years now , I’m on my 3rd business and just came up with a woman’s group , I’m trying to stay focused on all of them but it’s hard when you doing it all alone . My 3rd one I have a partner, but the other two , and the woman’s group is just me , know who to trust and getting people to work for you is hard in my community. What do I do ? And last thing I don’t have my ged yet , and I’m 30 I’ll be 31 in Oct my Goal is to get my ged before the new year ! I just had to forgive and let good handle the rest . But I’ve been losing ppl on this new journey of mine . I know I suppose to be alone so I can give myself to god and stay focused because when i let people in that’s when life starts to turn left for me I get played or used . I don’t know how to say no sometimes , I used to get mad over other people problems I had to control that . I really just want to know what is the best thing to do if you was in my shoes. I just wanna keep my self busy because I have no kids and I live alone I try to not let my mind get side tracked.

  5. Pam Fisher
    Pam Fisher says:

    Hello Lisa,
    I just wanted to say you are an amazing women. I heard you on the MPW 2021 an 2022 and you deliver with such heart and authenticity you move me to the core. Thank you. You are an inspiration to me and I am sure countless others. Thank you! God bless you!

  6. Ericka
    Ericka says:

    Hi Lisa,

    Thank you for feeding into my spirit with your inspiring words. I sometimes or shall I say most of time run off emotions. Which I had to learn that every one is not going to reciprocate the same energy I have. Meaning, I tend to give 150% and get back 40% or less. Whether it’s in business or personal. Listening to your words of wisdom and encouragement has helped me align myself with better decisions for both. I will continue to utilize these logic tools.

  7. Luca
    Luca says:

    Hi Lisa,

    Can I just say it’s crazy how amazingly timed this video reached me.

    I’ve just come back from a week in Italy, organised by online entrepreneurs for online entrepreneurs. Due to the housing crisis in my home country i had to move back in with my parents. I have a job at an office which by all accounts is great except for the fact that I just do not belong in an office. I have a lot of people around me who ‘pull’ me and my energy towards them. Me going to Italy for a week to work on my own business, away from this whole situation to work with people who have the same kind of mindset was absolutely transforming for me. I learned so much more than I could have imagined – especially about myself and what I want from life.

    But then I got back home. And life just kinda crashed down on me. Being confronted with all the situations I had put myself in. I realizes I had made good decisions based on the situations I had been in. But maybe I should not have based the decision on the situation. Life just full on confronted me with all of that. This was about 2 weeks ago now and since then I’ve been trying to hold on to all the goodness I discovered in Italy. The business decisions, the path I want to walk, the choices I want and need to make. The ‘choosing me’ – trying to implement that while navigation the gooey situation I’m in.

    Just today I kinda broke down feeling like I might have already failed again. Just two weeks since everything seemed possible, and now I’m already failing in implementing the choices I want to make. And then I got your e-mail which led me to this video. It might not even seem related but in my current state of mind and my current situation, hearing you say to make business decisions based on facts and education instead of emotion feels so liberating. You closing both the mail and the video with such uplifting and loving words and reminding me I have an online tribe, even though it might be one I’m not actively engaged with.

    Just you reminding me of this, reminds me that I’m not actually stuck – my choices keep me stuck and I can change that because I’m not alone and there are people who understand and I just need to get to it and make the hard, fact based decisions that I know will benefit me in the long run.

    Thank you so much for this reminder at the perfect time to keep the flow going.

    Lots of love!

  8. Svetlana
    Svetlana says:

    Bravo Lisa! Thank you! See what I have learned:

    “I am here looking for women who are ready to stop their suffering, get rid of their limiting beliefs and take responsibility for creating life they deserve to live. Who do you know?”

  9. Thaominh
    Thaominh says:

    Xin chào Lisa ! Tôi rất ngưỡng mộ đã trở thành con người bạn hiện tại. Bạn là người thầy có tình yêu thương vô điều kiện phụng sự cộng đồng. Tôi muốn được học hỏi từ bạn để phát triển bản thân, giúp trẻ em tự tin, tự lập trưởng thành. Tôi là một giáo viên đã nghỉ hưu, tôi 67 tuôi. Rất mong được sự giúp đỡ của bạn. Tôi yêu bạn rất nhiều mặc dù tôi mới biết bạn được 2 ngày nay thôi nhưng tôi cảm nhận được vũ trụ đã kết nối tôi đến với bạn khi tôi khao khát được phụng sự cộng đồng trẻ em vì rất nhiều gia đình đang bị đe dọa tan vỡ khi bế tắc trong việc giáo dục con của mình. Cảm ơn bạn rất nhiều. Hy vọng bạn sẽ dìu dắt tôi đi cùng bạn. Cảm ơn Cảm ơn và cảm ơn Lisa.

  10. Santa Santina Gatta
    Santa Santina Gatta says:

    Lisa: Happy New Year and thank you for all your teachings.

    My Question: When you were growing and advancing- when did you know it was time to move to a bigger place, nicer place or how would you describe the next place is this part of the success journey?


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