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The One Thing that Will Make or Break Your Business

Welcome back to the Lisa Nichols Show—I’m so excited you’re here! We’ve discussed a lot of strategies and business building techniques in our time together, but today, I want to share something that can make or break your business. It’s not a product or service, or anything that you need to buy; it’s something you already possess. It’s you. You are the one that people are going to like, because they are drawn to your authenticity, your message, and your mission.

For people to like and follow you, you have to get to the strong essence of your “why” and get hungry for it. You’re not going to go after it unless you’re hungry enough. You need to remove all of the other options, and be willing to learn, grow, and be uncomfortable. Oh, yes. It’s going to take some strength to sit in that uncomfortable space of uncertainty while you build, which is why it’s important for you to be so hungry. There is no way you’ll give up if you want it badly enough.

You’ve got to be a unicorn. Yes, a unicorn—the kind of person who is willing to be unique, willing to be different, and willing to stand out in the crowd. So many people are doing ordinary things and expect to get extraordinary results. The path of ordinary will never get you to extraordinary. You must stand out from the crowd, even if it’s uncomfortable at first.

You don’t want to be somebody else’s clone. You’re meant to be you. You are one of a kind. You are a miracle. If you are following the crowd, you are not being the unicorn that you were created to be. Keep discovering who you are and who you’re becoming. Be different. Be unique. You are your own USP: Unique Serving Proposition. You might be doing the same thing that someone else is doing, but nobody else can do it quite like you.

You might only achieve micro wins, but you know what? Micro win, after micro win, after micro win makes a macro win that helps you to achieve a macro goal. Are you ready? Are you ready to not make your past equal your future? Are you ready to feel the fear and do it anyway? Are you willing to confront your limiting beliefs that stand between you and the life you deserve? Are you willing to pursue your dreams with a level of conviction, courage, and passion like you’ve never done before?

There is no secret sauce. It all starts with you. So, are you going to work for it? Are you going put in the time? Are you going to stop making excuses? If you’re coming up with 100 reasons why this isn’t going to work, you’re right—because you don’t want it bad enough. I want you to win because I truly believe in you, and I love you. That’s not just some schtick. I really mean it. Because you’re here, I know that you have that fire in your belly to make it happen. You might still be playing it safe on the ordinary path, but you know you’re meant for more. You know like you know that you were put on this earth for more. Your higher power has a plan for you, and it’s up to you to see it through. Nobody can do it for you, and there’s no magic potion. Get excited about being you and shine that light for all to see. You weren’t meant to keep it for yourself!

I can’t wait to see the Transformed You—the unicorn you are and the you that you’re becoming. You will be amazed at who you’re becoming, and I’ll be right beside you for the journey, reminding you that I believe in you, and I love you. As always, I want to hear from you. Please add your comments, takeaways, and breakthroughs. What have you been hiding from the world that you are going to shine bold and bright? Tell me about your transformation. I’ll see you next time!

Your Sister in Prosperity and Possibility,