Common Myths That Hold Coaches Back – Part #3
Welcome back to the Lisa Nichols Show, the place where I help you to learn, grow, and achieve more by giving you the tools you need, and the community where you will always be welcomed like family. It is my distinct pleasure to lead this amazing tribe of gladiators and unicorns who are making the world a better place.
Over my career, I’ve had the opportunity to work with countless coaches, trainers, CEOs, and influencers in the industry, and while each of these professionals is different and unique, what I’ve noticed is that most are vulnerable to believing the common myths that circulate through the community—and I am here to dispel those myths that keep us from fully shining our light.
If you missed parts one and two, please check out the links below and play catch up! In Part One, we talked about the myth that “the coaching industry is saturated.” That’s simply not true. As more and more people become aware of how coaching and self development can help them achieve their life’s goals, the more coaches will be needed to satisfy the demand. So, no. The coaching market is far from being saturated.
The second myth (in Part Two), was that we need to use a flashy marketing strategy to get clients, and that marketing can make up for lack of confidence and certainty. People want to work with coaches who can authentically meet them where they are and help them to grow. It’s important that your clients believe in you and trust you, regardless of your marketing. Show people how you can help them, and that you genuinely care, and they will naturally gravitate toward you.
So today, we’re going to bust Myth #3, which is:
“I need to speak, coach, and build my business exactly like other leaders in the industry.”
Let me ask you a question. If your clients wanted to work with Coach X, why wouldn’t they go directly to them? Why would they engage with a carbon copy when they could work with the original? Your clients want to work with you, not someone that they don’t know. So stop trying to be someone that you are not—just be MORE of who you are! Bring forth your natural gifts, talents, and personal experiences that made you the inspirational leader that you’ve become. Duplication is a disservice to you and your clients.
Besides the inauthenticity of trying to be someone you’re not, you cannot become someone else. Their own life path and experience brought them to where they are—and your experiences are different and unique to you, so work with that. Take everything you’ve learned and use it to help your clients. Look, your clients don’t need a guru. They just need someone who is a few steps ahead of them on their path. They need someone who has done the work to get from where they are to where you are, and nobody knows that path better than you!
If you need help in building your business, find mentors that you know, or coaches in our MTM community, who serve students at every level of development. Your job is not to duplicate, but to develop your own unique formula using the tools provided by your mentors and coaches, and tweaking them to fit your own authentic story and style of coaching. This is a multi-billion dollar industry, and there is plenty of room for a multitude of coaching styles. What is your secret sauce? What’s something you can do differently that speaks to your audience? I would invite you to spend less energy trying to do what someone else is doing, and look inside yourself to discover the personal blueprint that will create success in your business.
Don’t forget to check out the last two episodes in the links below. Let’s remove these myths from your playlist to help you keep moving forward and stop putting on the brakes because of false narratives and limiting beliefs. And when you feel that doubt creeping in, or just need some motivation or insight from other unicorns and gladiators, don’t forget that this is your home. This is your community, and we are your tribe.
I truly do love you and believe in you. Those aren’t just empty words—I mean it from the bottom of my heart. It’s why I do what I do. Please share your takeaways from this episode. Let me know which myths have gotten in your way, and how you’ve busted through them. And remember that you are not anyone’s carbon copy. You are unique, different, and valuable just as you are, and the world is waiting for you to share your gifts. I’ll see you back here real soon.
Your Sister in Prosperity and Possibility,
Inspirational and directive. Thanks!
Be unapologetic about your dream! So powerful! I love you right back Lisa and I believe every word you said! I feel honoured to be sharing this planet with you and I hope to meet you someday❤️
Lisa, you delivered an episode that deeply resonated with me—it felt as though you were speaking directly to my soul. Your words were so profound that I found myself tearing up as I listened. You encouraged listeners to reflect on the key takeaways, and one of the messages that struck me most was the realization that my limiting belief, as a preschool educator, was holding me back. I had convinced myself that I’d never be able to afford your certification program, but your insight showed me something greater. Another limiting belief is that I have to replicate the exact strategies of other coaches to succeed. Instead, I can lean into my own unique experiences and voice to elevate my business. This shift in perspective empowered me to see that what I need to take my business to the next level isn’t mimicry, but a combination of two things: funding and confidence. The episode reminded me that my story, just as it is, holds immense value and potential. God bless you, I love you and thank you for your ministry!
Thank you Lisa for sharing this myth. It is so liberating!
I’ve been on this coaching journey only for the past 5 years and I’ve been focusing on building the volunteers in the community that I organically started.
However, I also felt the pressure to ensure this coaching business is sustainable to fund the community’s social work on the ground. I invested in different Mentoring programs learning from different successful coaches out there.
I used to also felt a tinge of guilt or had asked if i’m rebellious and not teachable, for not wanting to “conform” but rather to customise.
When i finally decided not to conform but to customise, that decision gave me a sense of liberty!
I still need mentoring and support but knowing i do not need to be a carbon copy of another Coach is so liberating!. 🙂
I’ve been building this coaching business based on these scriptures.
Romans 12:2, Galatians 5:13, Joshua 1:9, Numbers 10:1-2
God bless you for being my role model in empowering women.
Lisa! You are Godsent! I feel encouraged and empowered by your words. I’ve been thinking about coaching business for years now and never really got to start. I have snippets of moments on public engagements and I feel great when on stage. What’s lacking for me is consistency. Thank you for insight and inspiration!
Be blessed!
Yes,your focus on each entrepreneur unique individuals in global spaces coaching is so inspiring. We all have unique experience and dreams which harness inside-out opportunity vision. To guide clarity, strategy and structure as framework of where clients are now to where they want to go to achieve the desired results outcomes. Continual coaching and mentoring is obviously a growth networks to support shifting self thoughts, self feelings and self beliefs. Appreciate your empowering gift. Thanks.
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Woohoo! I do have something to celebrate ! A YES to your Speak from the Soul program!! I DO speak Soul language & have wondered how to have that BE a gift that supports others and myself. Enabling others to speak from their Souls feels like Heaven on Earth!! Every time I listen to something you say l feel embraced and supported to keep talking the steps to fully embody just that!! A huge! Hug , wishing you the Merriest of Holidays!!
“If I don’t do me, I’ll never be done…”
This statement was extremely impactful. It was EXACTLY what I needed to hear.
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