Common Myths That Hold Coaches Back – Part #2
Hi, there! Welcome back to the Lisa Nichols Show, where we come together as a community to share the tools and encouragement that we all need to achieve our goals to live our best lives. I’m so glad you’re here.
Over the years in my career, I have been blessed with the opportunity to work with countless coaches, trainers, speakers, facilitators, and change agents. While all of these incredible leaders are unique, there’s a common thread that I’ve noticed over the years: coaches and trainers are vulnerable to some common myths that stop them from achieving their best lives. In part one of this three-part series, we busted the myth that the market is saturated with coaches, trainers, and mentors—that simply isn’t true!
If you missed that episode, you can check it out here. But today, we’re going to talk about a second common myth that holds coaches and trainers back:
A strong marketing strategy will make up for a lack of confidence and certainty.
Oh, no, it will not! Let me tell you something—all of the glitzy marketing in the world isn’t going to make up for your lack of confidence, or your lack of certainty. You cannot compensate for your personal insecurities by throwing money at it with expensive, glitzy, glamourous marketing strategies. When I started out, I didn’t have the money to pay for expensive marketing, and at the end of the day, that was really a blessing. It meant that I had to cultivate my confidence. I had to learn how to walk into a room knowing that what I was offering was exactly what people needed. Embodying more certainty comes from applied action. You must do the work and facilitate those skills over and over again.
Look, we all have to face the reality that nothing outside of us is certain. We have to stop giving our power to external security and start finding that certainty within ourselves. Nobody is going to hire you because you have the best marketing strategy. Read that again—nobody is hiring you because of your marketing. They are hiring you because of your certainty. They want a coach or trainer who is confident that they can deliver on the growth strategies, inspiration, and empowerment that clients crave.
So, you might be wondering how to build this confidence and certainty? It’s the same strategy that you would build anything else—you must do the work. When you want to create a healthier body, are you going to take the elevator, or are you going to climb those stairs, building muscles and stamina with each step? In your business building, you need to do the work. You need to have conversations. You need to get in front of people and share your story. Show people how you can help them. A snazzy marketing strategy is like taking the elevator—it’s a fast way to attract clients, but it doesn’t make you better at your skills. Marketing might get people’s attention in the short term, but your certainty and confidence will inspire them to work with you, instead of just looking at your website and never taking the necessary action.
I think we can safely say that we have busted myth #2 – that a strong marketing strategy will make up for lack of confidence and certainty. It certainly won’t! Let me know in the comments what beliefs are holding you back from building your coaching or training business, and any ways that you have found to overcome those beliefs. This is your community, your tribe. I love reading the comments, and seeing how this community lifts up one another through our thoughts, ideas, and encouraging words. And in case you forgot, here’s your reminder that I love you and I believe in you. I’ll see you real soon.
Your Sister in Prosperity & Possibility,
Well I agree with you said to an extent. When I came out as a coach and I grounded myself as the Lyme Boss. And now I’m the Renegade Health boss. It’s because I have the confidence it’s because I’ve reversed 27 years of undiagnosed Lyme disease because of your first two autoimmune diseases it’s because I’ve lost over a hundred pounds it’s because I’m no longer suicidal I most definitely have the confidence that I can help people.
So I keep trying to learn marketing and different strategies and that’s not getting me on either anywhere. I’m so frustrated at this point I’m tempted to go back to working a regular job which would be heartbreaking because what I’ve overcome what I can help people do it’s a difference that I can make is huge.
What does it take to get business, to truly help people?
Hi Heather,
I hear you! I just clicked on your name and your website/profile is fabulous! My question is, how many times a week are you mixing and mingling with your prospective clients? Also check http://www.Human.Design.com and see if you are a Projector Type which means a certain way of interacting.
Great presentation I totally agree. So what are some of the things you need to do V to embody certainty?
Care to share Lisa. You have such confidence and so sure of yourself. I want to be like to some day.
Hello Lisa 🙂 I just want to say this is a powerful message, and true.
So true. I have been told marketing is the key to attracting business/clients.
Hi tribe. Hi Lisa.
First of all I want to show my gratitude and my appreciation for you and your teachings.
Secondly I want to share that I am on the path and watch you has made me a much better communicator and gave me more avenues to explore any subject.
Lisa thank you for always being there for us looking for Hope, Faith, and Courage seasoned with Self honesty and 8 other principles. I am a changed agent yet struggling to identity MY Niche and Brand.will someone please help me solve these 2 identification answer?
Sighed: My Faith has made me whole; Passing the workable process on is the stop able issue.
I whole heartedly agree with your statement. I also believe that being accountable to self and someone you trust is imperative for growth and change..Lisa, I have little money and need to enter into a mentorship program…
Any suggestions..Flying to California to take your program is just not feasible atm. As much as I would go in a heart beat. I cannot.
One day we will meet face to face. That day I will be on top of the moon .
To be continued
Rickidee
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