Transform Lives. Lead with Confidence.
Create Lasting Impact.
Step into your full potential and confidently lead powerful group transformations with the Nichols Certified Facilitator program.
This program is designed to give you the skills, confidence, and tools to not only step into the role of a facilitator but to own it. You’ll learn to trust your voice, embrace your unique style, and lead transformative experiences that leave a lasting impact—every single time.
Contrary to what many believe, transforming lives isn’t a gift reserved for a select few—it’s a skill YOU can learn to master.
And when you learn from the very best, you can consistently guide others through life-changing breakthroughs that inspire real, lasting change.
That’s what we do here.
At the Nichols Certified Facilitator Program, we’ve spent over 45 years perfecting the art of transformation. With the combined expertise of industry leaders Lisa Nichols and Sean Smith, you’ll gain the exact tools and methods needed to inspire real, meaningful change.
Most programs are built around marketability, designed to sell first and then deliver content. We flipped the script.
The Nichols Certified Facilitator program is built around what truly creates transformation for your clients. We didn’t design this with mass appeal or automation in mind. We focused on creating a program that delivers results every time.
Check this out:
You’re meant to lead transformations—let’s make it happen.
Ever feel like people naturally turn to you for advice or clarity? That’s not a coincidence—it’s your gift. But now, it’s time to turn that gift into a skillset that takes you to the next level.
Maybe you’ve already built a strong foundation through one-on-one coaching, or you’re just getting started. Either way, it’s time to put that into action—leading groups, expanding your reach, and building confidence as you go.
You know your heart wants to lead a room and step into group facilitation, but maybe there’s still a little voice wondering: ‘How do I make this calling something bigger? How do I turn this into the impact I know I’m meant to create?’
That’s where NCF comes in.
The Nichols Certified Facilitator program gives you a clear path to becoming the transformational leader you know you’re meant to be.
Imagine stepping into any room, from an intimate retreat to a larger group setting, and confidently guiding participants through meaningful, life-changing experiences—every single time.
NCF is for those who are ready to become the powerful, transformative leader you’ve always envisioned yourself becoming.
But it’s not just about stepping up—it’s about owning your brilliance and leading with confidence in every room you enter.
And it’s okay if you’ve simultaneously felt uncertain about how to take that next step.
In fact, most transformational leaders have been right where you are, sharing the same doubts and feelings you’re experiencing now.
Maybe you:
These are common experiences for coaches and speakers who are ready to take the next step in their journey—and by the end of this program, you’ll have the clarity, tools, and confidence to lead group transformations with ease.
If you want to reach a bigger audience and move from coaching one-on-one to facilitating transformation for many, here’s what you need to know...
Coaching is an intimate, one-on-one process where dialogue, exchange of knowledge, and theory are used to guide transformation based on what one person uniquely needs to hear.
Facilitation is about driving action-based change in a way that moves an entire group forward.
To become a powerful facilitator, here are the essential skills you’ll need to master:
These are advanced skills that take facilitation beyond coaching.
Facilitation allows you to create breakthroughs in different settings—from corporate environments to faith-based organizations, classrooms, juvenile justice systems, and beyond.
Facilitating requires a higher level of expertise than coaching, but with the right tools, you can lead groups to transformational breakthroughs and create deeper, more impactful change.
And we’ll cover ALL of it inside the NCF program.
People are craving trust and authentic leaders who can provide not just hope but real, lasting transformation. The time to step into that role is now.
Esther shares how she used to avoid visibility, but through this program, she’s become a transformed person—inside and out. This transformation has not only impacted her personal growth but also boosted her coaching business.
Esther hosted her first sold-out five-day retreat, achieving a 59% profit margin. With her newfound confidence and skills, she’s preparing for her second retreat, embodying everything she’s learned and watching her business—and impact—continue to grow.
As much as you dream of standing on a stage or leading a Zoom room full of eager participants, does it also stir up a little fear inside you?
Those ‘what if’ questions creep in and whisper loudly, “what if they don’t connect with my message, what if I don’t feel confident enough, or what if I freeze up?”
Those fears are REAL, and they come up for even the most experienced leaders.
But deep down, despite the fears, you know this is exactly what you’re meant for.
In those moments when doubt creeps in, it’s not a sign that you can’t do this—it’s a sign that this is exactly what you’re meant for.
Imagine walking into any room, of 5 people or 500, and leading with confidence, knowing you have the skills to engage, inspire, and create lasting change in your audience.
This is your moment!
You’re done playing small. It’s time to embrace your full potential, own the room, and lead with unshakable certainty.
You’re ready to:
It’s time to meet your next step…
NCF is your opportunity to fully step into your power and become the kind of leader who facilitates deep, lasting change—not only in others, but within yourself.
You’ll gain the skills to confidently lead powerful breakthroughs, build a magnetic presence, and deliver life-changing workshops and seminars, both in-person and online.
NCF helps you develop unshakable confidence as a coach, speaker, facilitator, or trainer—no matter how many people you’re in front of.
And the best part? I’ll be with you every step of the way, along with Sean Smith—a master facilitator who has helped thousands of people unlock their potential and step fully into their brilliance.
Facilitation is the next step beyond coaching.
While coaching helps guide one-on-one transformation, facilitation empowers you to create breakthroughs for many people at once.
It takes everything you’ve mastered in coaching and amplifies it, giving you the ability to lead larger groups through powerful experiences.
Coaching teaches theory, but facilitation ignites action. It requires you to manage emotions, energy, and group dynamics all at once—no matter who is in the room.
You might think you want to get better at coaching, but to truly make an impact, facilitation is the next level.
By the end of the program, you’ll experience significant shifts…
Alycia was already successful, having co-owned a thriving biopharma company. But when she transitioned into coaching, she felt uncertain about how to navigate the online space and truly master her new path.
After the program, Alycia experienced personal transformation—strengthening her relationships with her family, building confidence, and forming deep connections with others in the program. Most notably, she’s now rocking her coaching business, recently closing a new client with certainty and ease.
Inside NCF, you won’t just learn about transformation—you’ll dive deep into the psychology of change and learn how to create breakthroughs for EVERY client you work with.
Here’s what you’ll get:
The Science of Transformation
In this module, you’ll get to the heart of what true transformation is. You’ll learn the psychology behind change by exploring:
- The psychology behind lasting change
- The 5 Stages of Learning and how the brain absorbs new information
- The power of language and how it shapes transformation
- Internal Representation Systems and how they influence your clients’ perspectives
Coaching Techniques and Systems
Great transformation needs structure. In this module, we’ll teach you the 12 tenets of Neuro-Transformational Training, so you can create powerful strategies for your clients. You’ll also learn how to:
- The keys to a successful event, including how to market and design one
- Practical tools to create high-impact events from start to finish
- Opportunities to test your skills in real-world settings
The Science of Facilitation
Your message matters, and being able to communicate it effectively is key to gaining clients and growing your influence. In this module, you’ll learn how to create consistent, powerful content using the ‘content skeleton’ method. This method will help you:
- Build content that resonates with your audience and positions you as an authority
- Establish a strong presence in your niche, attracting more clients along the way
- Leave with a clear strategy for creating engaging content that drive transformation
Group Transformational Facilitation
Want to lead transformations on a larger scale? This section is for you. We’ll dive into:
- How to facilitate large group transformations with ease
- Interactive techniques that keep participants engaged
- How to create collective breakthroughs in any group setting
Transformational Program & Event Development
Designing and leading transformational events is an essential part of your journey as a facilitator. In this section, you’ll learn:
- Motivate clients and guide their decision-making processes
- Develop coaching packages that attract, retain, and deliver consistent results
The Science of Facilitation
Where there’s transformation, there’s facilitation. And the ability to facilitate effectively is key to creating life-changing experiences. In this section, you’ll:
- Learn the core concepts of effective facilitation
- Participate in intensive facilitation exercises to sharpen your skills
- How to manage your energy and efficiency to serve more clients without burning out
And that’s just the beginning.NCF graduates don’t just transform their clients’ lives—they transform their own, building businesses rooted in confidence and impact.
Cherie comes from a corporate background where she has always been strong, confident, and self-reliant. But through this program, she uncovered hidden low self-esteem beneath her “confidence cape.” The program helped her embrace both strength and vulnerability, creating a safe space to show her true self. Now, she’s more present with her six sons, husband, and herself, and applies what she learns in real-time, transforming her life daily.
What is Neuro-Transformational Coaching?
In our Coaching Systems and Training chapter, we dive deep into Neuro-Transformational Coaching—a method designed by Sean Smith.
Transformation isn’t just about new thoughts or ideas. True change happens at a neurological level, like a caterpillar transforming into a butterfly. Many people are intellectually prepared but not neurologically confident. This method helps you integrate transformation into your very cells, allowing you to guide others through shifts that last.
Neuro-Transformational Coaching equips you to understand the human behind the behavior, creating deeper, more impactful results.
Let us explain:
When You Enroll Today, You’ll Receive:
(Program Begins January 2025)
Business Bootcamp Library
Access a comprehensive video library featuring expert-led masterclasses to elevate your business visibility, effectiveness, and success. Masterclasses include:
- Sales Masterclass with Lisa Nichols
- Marketing Masterclass with Susan Turvey
- Event Planning Masterclass with Shay Wheat
- Camera Confidence Masterclass with Anastarcia Palacious
- Using Your Book to Build Your Brand with Lisa Nichols
In-Person Ticket to Speak & Write to Make Millions Live Event (2025)
Get an exclusive ticket to Lisa Nichols’ Speak & Write to Make Millions live event in 2025! This signature event is your chance to experience impactful facilitation and real-time breakthroughs as Lisa takes the stage.
You’ll witness top-tier presentations, network with like-minded leaders, and absorb the strategies that have helped countless entrepreneurs scale their impact and income.
Total Value: $33,610
But you’re only paying a small fraction of that!
Ready to Deliver Life-Changing Transformational Experiences for Your Clients Every Time?
Deposit of $499 + 9 monthly payments of $499
Or, Pay In Full & Save $1,000!
This is your moment to step into your power, gain the skills to lead with confidence, and start creating real, lasting transformations for your clients.
Before joining NCF, Jonny felt held back by self-doubt and limiting beliefs. Through this program, he was able to face those challenges head-on. Jonny experienced powerful breakthroughs that not only changed his own life but also strengthened his ability to serve his clients. Now, he’s making faster, more aligned decisions and feels more confident and fulfilled in both his personal and professional life.
“The distance between my head and my heart has become that much shorter. And I just feel like I’m a much happier individual because of it. I’m a much more certain individual. I certainly believe that who I am is the right person for the job that I’m doing for my clients.”
Meet Your Transformational Leaders:
Lisa Nichols & Sean Smith
Lisa Nichols, one of the world’s most sought-after motivational speakers, has inspired millions with her story of resilience—from a struggling single mom to a multimillion-dollar entrepreneur. Lisa embodies the power of bold action, personal growth, and transformation.
Featured on Oprah, The Today Show, and The Steve Harvey Show, Lisa is a global leader in helping people unlock their potential. Through her company, Motivating the Masses, she has transformed lives and businesses—and now she’s ready to help you do the same.
What sets Lisa apart is her unmatched ability to help others discover their own untapped potential. Whether on stage or working with teens through her nonprofit, her mission is always impact-driven. Motivating the Masses has become a global community where anyone—no matter their background—can thrive and transform.
Joining Lisa is Sean Smith, a master facilitator and founder of Neuro-Transformational Coaching. With over 15 years of experience, Sean has guided thousands to unlock their brilliance and lead powerful transformations with confidence.
Named one of North America’s next top speakers, Sean’s ability to break down complex coaching techniques into actionable steps makes him a powerful guide for anyone ready to make a lasting impact.
Together, Lisa and Sean bring a combined 45 years of expertise in leadership, coaching, and transformation. They will teach you the exact tools and strategies they’ve used to change lives, helping you find your unique voice, presence, and the confidence to lead transformations in any setting.
Danita shares how this program deepened her understanding of transformational work. Though she had been in the room for years, she hadn’t fully grasped why the exercises worked. Now, with 18 years of experience alongside Lisa and Sean, this program gave her the tools and confidence to step fully into her facilitator role. A breakthrough moment came when she found peace in forgiving her ex-husband, a level of healing she didn’t know was possible. Danita highlights how this journey brought certainty and mastery, transforming her approach to her work.
Why this program?
The Nichols Certified Facilitator program was built differently than most certification programs out there. We didn’t start with flashy marketing or a focus on automation; instead, we asked, “what will create real transformation?”
We developed this program from the ground up to help you lead with confidence, deliver results, and exceed expectations every time.
Every moment you spend doubting or waiting for the “right time” is a missed chance to step into your full potential.
Imagine walking into a room—not just to speak, but to lead—guiding people through life-changing breakthroughs that inspire real, lasting change.NCF is your roadmap to building a magnetic presence, mastering transformational facilitation, and creating life-changing experiences for yourself and others.You’ll gain the tools, techniques, and confidence to inspire real transformation, no matter how many people you’re speaking to.And think about the ripple effect you’ll create in your own life—and the lives of others—once you step fully into your role as a leader of transformation.
It’s time to stop playing small and start leading with purpose.
“I remember wondering if I should do NCF—could I even do it? Was it right for me? Would I really get the benefit out of it? I can tell you, it has over-delivered. Lisa and Sean gave me things I didn’t even know I needed. The biggest transformation was in myself. I’ve become a more confident speaker, and I’ve tried things I never thought I would. The camaraderie and family I’ve built through this journey have been amazing. I highly recommend it to anyone looking to up-level their business and speaking.”
— Char Fontanills
This is for you if:
This is NOT for you if:
Michelle already had a thriving coaching business, but felt like something was missing—a sense of community and deeper transformation. By joining, she found not only the personal and professional growth she craved, but also fully booked out her coaching calendar. Despite doubts about time and money, she knew she needed to up-level her skills to truly meet the needs of those waiting for her.
Her advice? “If you’re waiting for a sign, this is it. Just apply—you’ll thank me later.”
How It Works
NCF is built to give you hands-on experience with the very methods Sean and I have used to transform millions of lives.
You’ll be guided through every stage—from creating powerful workshops that inspire breakthrough moments to mastering your magnetic presence so you can confidently lead with certainty.
Here’s what you’ll get:
Real-World Experience Leading Transformations
You’ll get more than just theory—you’ll practice leading real-time group transformations. You’ll learn to captivate and engage any audience, not just with your words, but with your presence.
A Blueprint for Designing Transformational Experiences
Learn how to build transformational workshops and seminars from scratch. Whether it’s for a small group or a packed auditorium, you’ll develop the tools to create breakthrough moments for your audience every single time.
The Confidence to Lead
You’ll learn how to stand in front of a room—any room—and lead with certainty. No more second-guessing yourself or feeling like you’re “winging it.” You’ll walk away with a system you can rely on, every time.
Mastering Facilitation In Different Environments
You’ll learn to facilitate effectively in various settings—working in corporate spaces, classrooms, faith-based organizations, on stages, or anywhere you’re leading a group. Your skills will be versatile, allowing you to create transformations in any environment.
Mastering Group Facilitation and Audience Engagement
You’ll gain the skills to engage any audience, both virtually or on a stage, using interactive exercises and proven facilitation techniques that keep participants captivated and inspired.
Ongoing Support and a Network of Like-Minded Facilitators
You’re not going at it alone. From peer accountability groups to live coaching sessions and a private Facebook community, you’ll have ongoing support from a tribe of facilitators just like you, all committed to making a meaningful impact.
NCF can change your entire life.
You walk into a room full of people, and instead of feeling that familiar twinge of doubt, you feel excited.
You know that the people in front of you are about to experience something truly transformative—and you’re the one leading them through it. Step by step, you guide them toward breakthroughs they didn’t even know were possible.
When you join NCF, you’re stepping into a supportive family. No matter who you are, where you come from, or how unique your journey has been, you’re welcome here. Our community is a place where your brilliance is celebrated, your voice is heard, and you’re supported every step of the way.
That’s the kind of leader you’ll become through the Nichols Certified Facilitator program.
Transformation is achievable for
ANYONE willing to invest in themselves in this program.
As a reminder, here’s what you’ll receive:
- Over 30 Hours of Self-Paced Video Training with Lisa Nichols & Sean Smith ($25k Value)
- Monthly Live Group Coaching & Application Sessions ($6k Value)
- Certification Pathways (3 or 6 Months) ($500 Value)
- Printable Program Workbook ($500 Value)
- Live Virtual Certification Celebration ($500 Value)
- Student-Led Accountability Groups (Priceless!)
- Private Facebook Group for Community, Networking, & Referrals (Priceless!)
All for just:
Deposit of $499 + 9 monthly payments of $499
Or, Pay In Full & Save $1,000!